SEO Purpose

Search Engine Optimisation (SEO) is the process of optimising a website so it appears on page 1 in the search engines (primarily Google) for the search phrases prospects who do NOT know of the website or business use, when searching for the products and services that the business and website attempt to sell.

These results appear in the organic listings, not the paid listings and not the maps listings.

So the idea with this is that when people are searching for your product or services, they find the your business.

I.E. Positioning your business in Google for the keywords people use when searching for your products and services, you will enjoy free targeted traffic from the search engines.

Another part of SEO, often ignored, is optimising your brand on search engines when people are specifically researching your business. Part of this is reputation management, however SEO itself should help this by providing quality content on business directories and other properties when they directly represent the brand. These elements of SEO should not be inaccurate as this can have a negative impact on this. This is why you are required to quality check these parts of the campaign.

Traffic from search engines is highly desired as prospects are often in a purchasing frame of mind when searching for what they need. They are in the market to buy when they search for your products or services. So the conversion process to a lead or sale from search engine traffic is often a lot higher than other forms of interruptive styles of advertising.

 Paid traffic from search engines is also getting more and more expensive. As such, despite the early investment required to position a website well, over time the ROI from SEO traffic can be much higher than that from paid traffic

SEO Is Working When: 

Success in SEO means the website being SEO’d is ranking well in Google for the keywords being targeted in the campaign. This means at a minimum, most keywords are on page 1 of Google. Many keywords will hopefully also be within the top 3 positions.

This will be reported on with the monthly SEO Ranking report.

Typically this will also mean an increase in organic (free), search driven traffic to the website.

This will be reported on with the monthly traffic reports generated from Google Analytics (assuming access to Google Analytics has been given).

A successful SEO campaign will also ensure that your business is represented strongly and professionally when people search for the business specifically.

These are the basics of a reputation management campaign.

There are many listings for the business in business directories etc, taking most places in Google page 1.

All entries related to your brand are written professionally and correctly represent your key messages.

Our SEO Process:

 Initial Month

• Initial audit and research 

• Penalty analysis 

• Keyword recommendations 

• Initial benchmarking 

• Onpage recommendations 

• Update approved onpage recommendations 

• Beginning of authority enhancements through building backlinks 

• Business Directories 

• Web 2.0 Properties (not connected with your brand) 

• Social bookmarks 

• Guest blog posting 

• Unique articles (not connected with your brand) 

• Social Media shares 

Regular Monthly Jobs 

• Correct website quality issues 

• Ongoing onpage improvements 

• Ongoing authority improvements 

• Business Directories 

• Web 2.0 Properties (not connected with your brand) 

• Social bookmarks 

• Guest blog posting 

• Unique articles (not connected with your brand) 

• Social Media shares 

• Monthly reporting and recommendations 

Additional Regular Quarterly Jobs 

• Quarterly full SEO profile audit to ensure compliance with Google’s quality guidelines 

• Actively disavow backlinks we do not believe are compliant with Google’s quality guidelines