As soon as the website and ads are live we expect to start getting traction. The way google ads work, we are constantly improving them so they will continue to get better as time goes on.
All you have to do is make sure you answer your phone when the customer's start to call. We have a call tracker so you will know how many calls you are receiving from the ad.  
Ofcourse! Send your pictures through to the email and i will upload them to the website. We like to build the website in a way that we will get a lot of conversions. We don't want to overload it with to much information but just enough to get people to call.