Facebook Advertising

Facebook Advertising - What We Do

First Month Inclusions Initial Briefing:

• Complete and agree on Facebook Advertisement brief 

• Facebook page and ad account access 

• Create Pixel for Conversion Tracking and apply to website where applicable 

• Set up campaign and Ad Sets 

• Create Ads – send for quality review 

• Campaign made live following approval 

• Internal Daily Review & Adjustments of Campaign Per Month

• Weekly reports (First month only) 

• Month end report (Every month) 

Regular Monthly Inclusions:

• Setup new campaign 

• Ads sent for quality review 

• Internal Daily Review & Adjustments of Campaign Per Month 

• Monthly Reports 

Types of Facebook Advertising Direct ads:

• Brand awareness

 • Traffic (Facebook page/Website) 

• Page Likes 

• Reach

• Retargeting 

• Store traffic (Brick and Mortar) 

• Video Views 

• App Installs 

• Engagement (Page/Post)